Affiliate marketing without a website

By Leon Tranter | Affiliate Marketing

Oct 30
affiliate marketing without website

So you might be interested in affiliate marketing. It’s one of the easiest ways to make money online right now. But maybe you don’t have a website. Does this mean you can’t get started? Not at all! I do think you should have a website (I’ll explain why soon), but if you really can’t or won’t, this article will tell you how you to do affiliate marketing without a website.

First let me try and change your mind

Before I show you the ways you can do affiliate marketing without a website, I want to try and change your mind. Having a website is just do damn good for so many reasons.

Benefits of having your own website

It gives you immediate credibility. Can you think of any successful internet marketer who doesn’t have a website? Of some kind? I can’t. If you don’t have one, it looks like you don’t care or don’t know what you are doing. And that looks really bad to your potential audience.

A website or blog is great for capturing email addresses, and email marketing is still one of the best internet marketing strategies there is. It’s possible to get email addresses without one, but it can be more difficult and expensive in the long run. And if you’re not building an email list, you’re leaving a big pile of money on the table.

One of the most interesting and overlooked reasons to have a website is that you can build up not only an email list, but a pixel list. You can put a Google pixel and a Facebook pixel on every page of your website. And now whenever anyone visits any page (doesn’t matter which), for any length of time (even for one hundredth of a second), you add them to your pixel list.

And this is a bit like an email list. You don’t get to send them emails, but you can show them ads, all across the internet. And there’s nothing they can do about it. Nothing! There’s no such thing as unsubscribing from this list. This is called Retargeting and I’ve written about it here on my article on How to do retargeting. Of if you want some proper training on how to make serious money with retargeting, read my review of Increaserr.

And the best reason to have a website is that it will eventually let you get search engine traffic, which is the holy grail of all traffic. Because it is free, it is targeted, it is buyer traffic (if you’re doing SEO for the right keywords), and there is mountains of it.

So that’s a whole big bunch of reasons why you should get a website. And it’s not some weird hard thing. If you’re unsure where to start, you can get my free guide to starting a blog here.

OK so you still don’t want a website

Fine fine, you’re still not convinced. I think you’re crazy! But if you really don’t want to, here are your options.

You can use a funnel builder

You can build some simple pages and funnels in a funnel builder like Clickfunnels or BuilderAll. I like BuilderAll better because it has basically all the features of Clickfunnels, but it costs $50 per month instead of $100 per month! Seems like a good deal to me.

sales funnel

A simple conversion funnel

You can find some offers on affiliate marketplaces, then create some squeeze pages in BuilderAll. Then you put the squeeze page in front of the offer page / sales page (i.e. if someone puts in their email, then they get taken to the offer page.

Then you run traffic to the squeeze page. Usually from solo ads, because you are guaranteed clicks and traffic. If you’re not sure how solo ads work, I wrote a guide on how to use solo ads.

Some of them will just leave. A couple of them might through and buy the offer. But a bunch of them will at least put in their email address. And now you can follow up with emails from your auto-responder (I use GetResponse).

There are a couple of advantages to this approach. Firstly, you get to build and operate simple funnels that can get you sales and capture emails. Which is great, and one of the main reasons you should get a website! (I sometimes make funnels like this in BuilderAll, or sometimes I make them in my WordPress premium theme package, Thrive Themes).

Another advantage is that you get to pixel people! These funnel tools let you put scripts on your pages, so you can put in your Google and Facebook pixels and retarget people. So this is pretty close to building a website.

The disadvantage of this approach is that it is expensive. Actually, it is more expensive than building and hosting a website! I’m not kidding.

Web hosting will cost you five or ten dollars a month. Domain name registration costs a few dollars per year (basically nothing). BuilderAll costs $50 a month and Clickfunnels costs nearly twice that!

So in some ways you’re actually better off getting a website. It will take more time to set up and won’t run quite as fast, but it will be cheaper in the long run.

You could try Facebook Groups

Another option is Facebook Groups. You can create a Facebook group for free, call it whatever you want, and set it up however you like. You can invite people and start some conversations. Then you can post affiliate links in the group, or send some to people over Messenger.

This is not a bad strategy, and some people have done well out of it. It’s fast and it’s free to get going. But some things to keep in mind.

Firstly, you need to get people in the group. If nobody knows who you are and nobody really follows or trusts you as an authority, getting people into the group will be hard. In fact, it would be much easier to do it the other way around – build up an audience and authority with a website, and then create a Facebook group and invite your audience to join you there!

That way you get another source of traffic – people who spend time on Facebook but don’t go to your website much. Are you seeing how much of an advantage having a website is?

There’s another problem too. If your group is public, i.e. anybody can join and post in it, it can get messy quickly. There will be people talking crap, spamming, or saying inappropriate things. You could have a rowdy mess on your hands, and your voice may struggle to get heard.

You could also do a private group – that way, you control the membership and you control the conversation. Nobody gets to spam and your voice will be the dominant one. Which sounds great. But moderating a group like that can be a lot of work, particularly if the group gets large. And you’ll only make decent money from the group if it gets large.

So this is a free and easy way to start, but will have trouble scaling. But I would definitely recommend this over a Facebook page. Facebook fan pages have become a bit of a joke. Facebook organic reach (how many people who like your page see your posts) has gone from 100% to 50% to 5% to somewhere around 0.5%. I’m not joking.

Facebook want you to spend money on ads, not get free traffic to commercial offers (usually on websites outside of Facebook, where they don’t want anyone going). The only reason to have a fan page these days is because it lets you create ads. Otherwise, they are basically a waste of time.

Other social media marketing strategies

There are some other social media marketing strategies you can try. One is free Facebook marketing. This is where you create a special Friends list on Facebook and promote offers there.

This is not nearly as easy as it sounds. It can be done well or it can be done very, very badly (most people do it badly). If you want to go down this road, I really recommend you learn it properly from one of the masters – that would be either the Emoji Traffic or the Instant Buyer Traffic courses.

Other social media platforms I would consider would be Pinterest and Instagram. These are traffic monsters that are huge and growing at terrifying rates.

These two platforms have very specific strategies for growth and engagement, and really deserve whole posts on their own. I’ve done one on Pinterest. I’m still learning Instagram (it’s a very fickle and tricky creature, much more complex than Pinterest or Twitter) but I’ll hopefully have one up soon.

But at the end of the day, those platforms are actually best for driving traffic to your website, where you can really engage with people, get them onto your email list, and pixel them. (Though fun fact: every Instagram profile has a built-in Facebook pixel included! So you can actually build up a Facebook pixel list without a website at all).

You can also send traffic straight to an offer

The cheapest and laziest way to do affiliate marketing is just to send traffic straight to an offer. I would never do this with an Amazon affiliate link, it’s not worth it for a sale that might only make a couple of dollars.

But if you have a Clickbank or Warrior Plus offer that you might make $20 or $50 (or more) on, you could give this a try.

The question of course is how to get traffic to the offer

You can just spam links on social media, but this is not a winning strategy. You’ll annoy people, and unless you have built a big following and a lot of respect, nobody will even see your spam.

You could also try solo ads (such as via a marketplace like Udimi). This would definitely get you visits to the offer, but you’re throwing away money. You might get one sale of $30 but if it costs you $50 or $100 and all the rest of the traffic is gone forever, what’s the point?

Again, this is where having your website as a “bridge” page is so much more powerful. You can collect those emails and pixel those people for retargeting. But if you are sending traffic straight there, you can’t really do anything.

That’s because the traffic never passes through any of your digital assets. It just goes from the solo seller to the offer. You’re basically just paying for the vendor to get eyeballs. It’s a win for them, not for you.

Affiliate marketing with PPC traffic

affiliate sales

You might be able to make some affiliate sales with PPC traffic

So the best way for this to work is probably PPC (Pay Per Click) traffic. Like solo ad traffic, it might be a bit expensive, and whatever traffic doesn’t convert will be gone forever. But unlike solo ad traffic, at least it will be warm.

Solo ad traffic is just people minding their own business who click a link in an email. They have never heard of you or your offer, and more importantly, aren’t actually looking for that offer at that point in time. They’re just checking their email on the way to work.

At least with Pay Per Click traffic, the people are “problem aware”, i.e. they are searching for a solution to a particular problem. So if they are searching on Google for “crypto trading course”, then you know that’s what they’re looking for.

The problem is, they haven’t been referred by someone they know and trust, they’ve just clicked on a search ad. So the traffic might be “problem aware”, maybe even “solution aware”, but it isn’t really warm. Slightly warm… maybe lukewarm.

So your conversion rate will be low. Probably 1 or 2%. The only way to increase that would be to own the traffic yourself (for which would need a mailing list, for which would need a website), or to pre-sell the traffic with a bridge page (for which would need a website or a funnel builder).

Does this actually make money?

The magic formula for whether you can make money is simple. Just take the average commission you’ll earn (minus transaction or marketplace fees), and multiply it by the conversion rate as a decimal.

So if you have an offer that pays you $40 after fees, and it converts at 2%, then you can pay 40 times 0.02 which is 0.8 or 80 cents per click. Any more than that and you will be losing money.

Can you get PPC traffic for that much? That depends an enormous amount on the niche, the keyword, the competition, your ad copy and clickthrough rate, and so on.

If you put a lot of time and effort into it (and do proper click tracking with Clickmagick or something similar, using keyword variables to measure the clickthrough rate of different search terms), you might be able to optimise your click costs and turn this into a profitable venture.

But the better way to do all this is to use bridge and squeeze pages and/or presell pages… which are all one form or another of a website.

Don’t forget Web 2.0s

If you are on a super tight budget, you can always start your own blog on a Web 2.0 site – like a free Tumblr, WordPress.com, Medium account or Weebly site (don’t confuse wordpress.com with wordpress.org though).

These can be a way to at least create some permanent content (unlike Facebook and Instagram posts, which get flushed down the digital toilet in a matter of days, if not hours). And maybe eventually build up some trust and authority.

And they come with huge built-in Domain Authority, which is fun, and can lead to some nifty SEO backlink games such as Link Tiering or Link Pyramids.

But they look cheap, feel cheap and are not a really long-term solution. But they can be a way to drive some traffic to some affiliate links in the short run.

Summary

Well I hope you found this article about how to do affiliate marketing without a website helpful. I obviously lean towards the “get a website!” camp. But there are some tips here that could help you started with affiliate marketing if you can’t or won’t go down that route for now. If you have any more questions, or if you think I’ve forgotten any other ways, please let me know in the comments!

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