Category Archives for "SEO"

url title wordpress seo
Oct 08

URL, Title and H1 tags in WordPress SEO

By Leon Tranter | SEO

Search Engine Optimization (SEO) is a big and complex topic. There is a lot of confusion around on-page SEO and best practices. This mainly due to the ugly history of HTML (Hyper Text Markup Language, the underlying language of how web pages are written and displayed). This article will clear up one of the most […]

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seo friendly url
Oct 03

How to do SEO friendly URLs

By Leon Tranter | SEO

The URL of a page is one of the most important things to get right. It is the actual address of your page! This article will explain what a URL really is, why they are so important, and what is the best URL structure for SEO purposes. There are lots of actionable tips on how […]

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white hat seo
Sep 24

White hat, black hat and grey hat SEO

By Leon Tranter | SEO

I talked recently about Search Engine Optmization, also known as SEO. But what I didn’t tell you is that there are three overall approaches. No, not on-page vs off-page, i.e. the area of focus. I am talking about the ethical approaches, i.e. what “hat” you are wearing. Whether you want to be a “good guy”, […]

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search engine optimization
Sep 23

An introduction to SEO

By Leon Tranter | SEO

You would have certainly heard of something SEO, or “Search Engine Optimization”. This is one of the most exciting and popular topics in digital marketing. It is a subject I personally find completely fascinating and have been learning about for a couple of years. So this is my introduction to SEO. What is SEO / […]

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