In this article I’m going to show you how to get more traffic to your website or blog. These are some simple tips you can implement today and get results from right away. There is nothing complicated to these methods and using these tips has helped me get thousands of page views to my websites and blogs. Let’s get into the steps right away.
The first tip is the h1 or top level heading tag.
In general each article should have one and only one h1 tag. It represents the top level heading or description of your article or content.
I’ve seen time and time again that a lot of people use a bunch of h1 tags in their wordpress post. And that just confuses the hell out of search engines – because h1 should only be used once in the title of your post.
So your main keyword that you targeting should go into h1 tag and all other headings in your text should be h2 or h3, to represent sub-heading levels under the top level H1 heading.
For example with this blog post I’m targeting the keyword Get Traffic to Your Blog. That is the main keyword that I’m trying to rank for in Google and so the H1 heading should be that or very close to that.
Then your H2 tags will be subheadings on the page that are concepts under that main concept and keyword that you have chosen for your H1. Don’t make the H2s too similar to your H1 – this can look to Google like keyword stuffing. The H2 subheadings should be related concepts or LSI keywords. (I’ll explain what LSI keywords are soon).
If you have five or ten H1 tags on the page then that just becomes a confusing mess for search engines, and it’s not good from an SEO perspective. And that can compromise your traffic in the long run.
I wrote a guide on how to use H1 and title tags properly for SEO purposes.
The second tip is to avoid long paragraphs.
I still see a lot of people write very long paragraphs and is not as good practice in today’s blogging world.
Unless it’s an academic publication, you want short or very short paragraphs.
If you’re running just a general website niche website or a blog then make sure that you stick to the rule of having only two lines per paragraph.
Have a look at the paragraphs in this article – you’ll notice they are very short!
In today’s short-term attention span world, people don’t like big blocks of text.
So this pattern will actually reduce your bounce rate, and if your bounce rate is lower then more traffic will be given to you by Google.
What is bounce rate, you might ask?
If you’re unsure what bounce rate is, I’ll explain it quickly.
When let’s say 100 people land on your page and 90 of them decide that they don’t want to continue staying on your page and they just close your website, that actually means that you’ve got a 90 per cent bounce rate.
That is not ideal – you need to keep your bounce rate as low as possible because that sends Google signals that people love the content on your website.
We’re going to talk a little bit more about the bounce rate in a short while. (Or I actually wrote a whole article on how to increase dwell time, which is a similar concept).
When everything is broken up by relevant headings and bullet points and so on, and there are only one or two lines per paragraph, it’s a lot friendlier to the visitor to actually read and make sense of the content.
So try to stick to this rule of having only two or maybe a maximum of three lines per paragraph.
Next up is to use an SSL certificate. These are becoming vital to any blog or website.
So an SSL (Secure Sockets Layer, if you want to impress your friends at a cocktail party) certificate is something that you put on your website to increase the security of traffic there.
Sites with an SSL certificate will have a small icon like a lock and they also have HTTPS in front of my website address for any of the content.
Basically, all your content will be served (sent to readers) over the HTTPS protocol instead of the older insecure HTTP protocol. That means all the traffic between your web server and people reading your website is encrypted and secure.
A lot of websites today still do not use SSL, which is a terrible mistake.
I’ve seen a lot of people who don’t think that this is important, but it actually is. This is because it increases user trust! A lot of browsers have now started giving errors and warnings.
So if you try to navigate to a website which does not use SSL and HTTPS then it’ll say “this content is not secure”. And if your visitor is coming to your website for the first time and it says “this content is not secure” then it doesn’t send a good impression at all. This will cause an increase in your bounce rate and a decrease in engagement. And if your site has any sort of store or e-commerce capability, nobody will even think about pulling out their credit card.
So there are hosting companies (like for example Siteground) that have a free SSL certificate which is called Let’s Encrypt.
So if you are with Siteground, you can get this set up very easily for free. So you don’t really have any excuses for not using SSL on your blog!
If you want to get more traffic to your website in 2019 you need to use things called LSI keywords.
There’s a useful website called LSI graph. It’s free to use – all you need to do is type in your main keyword and it will generate a bunch of LSI keywords for you based on that initial seed keyword.
So LSI stands for Latent Semantic Indexing. It is semantically related keywords, which are basically keywords that are thematically related to your main concepts.
For example, you might be writing an article about how to lose weight. So if choose how to lose weight and then click generate, the tool will generate a bunch of LSI keywords they are not really directly related. That is, they don’t have “lose weight” in them, which you might find in a keyword planner or keyword generator tool.
So they aren’t very similar keywords in the actual words in the phrase, but they are similar in theme and intent. For example, “drop pounds” or “summer body” or “tone up”.
They are important for search engines like Google because they provide extra content and meaning for your main topic and keyword, without repeating words or keyword stuffing.
If you repeat keywords over and over, you will get a penalty for keyword stuffing, but if you’re not using enough of the related keywords to help Google understand your topic, then Google will potentially give you less traffic.
LSI keywords help Google understand whether an article that has the word “Orange” in it a lot is talking about the color Orange, the fruit Orange, or the telecommunications network Orange. Putting the word Orange over and over does not help Google one bit in figuring that out. What does help is it related words in that field. Words about color theory, or about food and nutrition, or words about phone networks.
So try to use as many of these kind of keywords as you can. Sprinkle them into your article as many of them, but only as long as they make sense and don’t reduce the usefulness and readability of your article.
Tip number five to get more traffic to your website is to publish long-form content.
So short content just doesn’t work any more in 2019.
There used to be a time about 10 years ago when you could publish an article of 300 words or 400 words just to get Google to send you the traffic.
I think back then the rule was 250 words was a minimum length for an article. What a joke!
It doesn’t work like this any more at all.
You actually need to publish at least one and a half thousand words as a minimum in 2019 to be taken seriously by readers or by Google.
You can definitely go over 2,000 words if you want. That’s actually better and there are several good reasons for that.
There was a study that was done by Moz that found that 85% of content published is less than a thousand words long. However, long-form content of over 1000 words consistently receives more shares and links than shorter form content
So what is happening is that if you’re publishing consistently high-quality long-form articles you’re actually more likely to get more shares and more links and ultimately get more traffic to your website if you publish long-form content.
I wrote in more detail about the power of long form content if you want to know more.
Tip number six is to use internal links.
A lot of people still don’t use internal links. I’m going to explain what an internal link actually is.
For example if someone is reading your blog post and then they see a link that links to another article on your blog, this is called an internal link. As opposed to a link to another website, which would be an external link.
Now there are great benefits to internal links. You should put plenty of them into your articles. That way, if someone reads your article and then instead of just closing your website and going to a different website if they click on one of these links and then land on another page on your site then Google knows that they have visited two pages on your site in this session.
That’s actually a big difference – you not only get more traffic for the same number of visitors, but that also sends a really good message and a positive signal to Google that your site is high quality and people like to browse around and they like to stay on it.
I wrote about internal links and how to use them for SEO in more detail so have a read of that article if you want to know more.
(See how I’m using an internal link there?)
The next tip is to focus on list building.
It’s very important to start building your email list as soon as possible. For the first couple of years of my online career I did not build a list. I owned a few websites and I could have made a lot more from those assets if I had focused on list building.
I didn’t know any better and I obviously regret this now, because my business could have been in a completely different place if I had built my list at that point in time.
So I highly recommend that you focus on list building as soon as possible. It’s never too early!
There are some basic options for where to place your opt-in forms – in a sidebar, in the content and after the content and a pop-up.
I talked a lot about how to collect emails with Thrive Themes (the best list-building tool in the world) so go have a read if you want to know more details about how to do this.
Some people try to build links through dodgy black-hat tactics, but those don’t work anymore.
They will get your site penalised or banned in the Google rankings, and you don’t want that.
Luckily, there are some “white-hat” tactics for link-building that work just fine, if you do them properly.
You might want to check out this link building strategies article that goes into more detail.
Next up is building a home page opt-in.
I was not doing this for a long time and actually I kind of regret it now because it converts really well and it’s very powerful for collecting emails.
A lot of visitors go to the homepage (some don’t go anywhere else in fact!), so you are wasting visitors and traffic if you are not collecting leads there.
Home page opt-ins can often get a conversion rate of 12% or more (which is great for a non-landing page).
Tip number nine to get more traffic to your website is to link to your opt-in page from inside your blog posts.
You can use those internal links that we spoke about earlier and link those internal links to your dedicated opt-in landing pages. These are pages that are designed to do nothing but convert people into email subscribers, usually by offering a lead magnet or similar kind of freebie.
And you can link to your opt-in pages from a lot of different places throughout your blog post, as long as the linking article is relevant to the opt-in form or lead magnet that you are sending traffic to.
Tip number ten is to improve your website speed.
There are a couple of tools that I’m going to show you how that you can use for this but faster site in general means high rankings.
Google have said many times that page load speed actually matters. And people have found that there is a strong correlation between how fast your website loads and your rankings okay.
So if you can improve the page load speed then you can also improve your rankings and get more traffic onto your website.
The tools that I recommend for investigating and improving your website speed are GT metrics Pingdom
Using these tools and figuring out all the performance issues is a bit complicated so I’ll go into these in a separate blog post.
If you want to skip all the techy stuff and get it fixed quick, I would strongly recommend outsourcing to someone like these guys. Unless you are a web developer, this stuff is best left to experts.
Next on our list of tips is to install social sharing buttons.
I actually was not using these for a while. I don’t really know why – I guess it’s one of those things that was always at the back of my mind but I never got around to actually doing it on my website.
And it turns out that if you’re not using social sharing buttons you are actually missing out on a lot of traffic to your blog or website!
Social warfare is a free plugin that you can use to get a lot of shares on your blog posts.
Having those sharing buttons doesn’t cost you anything and it is all free traffic.
When you multiply its effects by the number of blog posts that you have on your website you can see how you’re potentially missing out on hundreds even thousands of monthly visitors if you don’t have those social sharing buttons installed.
And the best thing is that Social Warfare is actually a free wordpress plugin so it doesn’t cost you anything. Just install it and it literally takes five minutes and you will have beautiful sharing buttons and people will start sharing your content.
Then you’re going to start getting a lot more traffic to your website than you were before or that you would have otherwise got without this plugin.
I hope you enjoyed these tips and got a lot out of it. And I hope you can now start getting way more traffic to your blog or website!
Let me know what you thought or if you have any other tips in the comments.
If you’re really keen to succeed with blogging, make sure to get my free Guide to Starting a Blog – it covers everything you need to know, from choosing a niche to technical setup to content. Or if you want to skip a lot of the hard work and get a shortcut to big easy profits with blogging, check out the course on blogging called Bloggii (I wrote a review of it here).