The rules of Internet Marketing

By Citizen Affiliate | General marketing

Apr 30
rules of internet marketing

Here is a collection of thoughts I have about internet marketing.

These are my rules, mind you. They are just some principles and practices that I’ve learnt in my pretty short time so far in the field.

Don’t buy a new product until you’ve finished the last one

It’s easy to get distracted and chasing shiny objects. It’s easy to jump from product to product, never really finishing them, never really implementing them.

This is a big and common mistake and can be a real time

Make sure you complete a product before you even think about starting another one. Or even better, make sure you finish a product before even buying another one.

And when I say “finish”, I mean not just go through the training, but either had a proper try at applying it. Or deciding it is not for you and abandoning it.

Which is of course fine! Not all products suit all people.

But decide to either have a proper go and get some real results or shelve it completely. Don’t put it in an “I might get around to mucking around with this next week” pile. We all know what happens to that pile.

Not taking action and putting in real work on a product is probably the number one cause of confusion, frustration and failure in internet marketing.

So don’t be that guy! If you’re having trouble deciding which product to buy and really focus on, I would recommend starting with either Instant Buyer Traffic (read my review here or check here for the best price) if you want to go down the free Facebook traffic route, or Bloggii (read my review here or check out the best price here) if you want to go down the blogging route.

I actually do both methods and am getting results from both of them. So you can do that, but do like I did and do them in order, one at a time!

And I published a free guide on how to get big organic engagement on Facebook for free, if you want to have a look.

Don’t go chasing dollars

A lot of people get obsessed with chasing dollars. They just want to start making sales any damn way they can. And I understand and it can be tempting.

But first, decide on your business and your strategy.

I made the mistake of wasting time and money trying to score a few sales of a few random crappy ClickBank products, just to prove that I “had made it”.

chasing dollars money

Chasing dollars at the beginning can be a big mistake

This is a big mistake. Pick your niche, understand your audience, pick your strategy, and focus on that.

Start building a business, not chasing a few dollars.

Build an email list. Maybe with solo ads, maybe with free traffic. Build some properties. Build some assets. Build some authority.

You will be a bit slower to make your first sale but your momentum will start building sooner. And this momentum will pay off bigtime further down the track.

One strategy, multiple channels

A real business has one niche (make money online, fitness, trading, whatever) and one strategy (affiliate sales of digital products, an Amazon affiliate site, e-commerce funnels, whatever).

But it has multiple sources of traffic, multiple streams of revenue, multiple customer bases. One strategy, but many ways to execute that strategy. That way you are not relying on one platform or traffic source.

Always remember, things can change. If you have one traffic source, and that source dries up (Google changes their algorithm, Facebook bans your account, Amazon changes their Terms of Service), you are in big trouble.

So diversifying your channels and traffic sources can help protect against that risk. Just make sure you learn them one at a time.

Learning multiple traffic sources at once is probably way too difficult, especially for beginners. So learn them and build them up one at a time but build up multiple over time.

If you’re not sure where to start, I would recommend starting with free traffic (such as Facebook, Pinterest or SEO) and possibly then moving onto a paid traffic source (like solo ads or Facebook ads – click here for a free blueprint on how to do profitable Facebook ads).

Help people

Help people whenever and wherever possible. Sometimes this help takes the form of recommending a product, sometimes it is just helping. Mostly it is just helping.

Make sure to have an abundance mindset. Never think “I can’t give away all this free help, then I won’t have any offers to promote!”.

There are always offers to promote. Just keep helping people.

They will remember you and respect you and trust you for it. You will build up relationships, authority and credibility. And these are the most important things you can ever have.

They can’t be taken away by an algorithm update or change of Terms and Conditions.

You work in marketing, not sales

internet marketing sales

Sales is about being pushy and “closing deals”. Marketing is different. Marketing is about describing problems and solutions to people. It is about offering help to people. If you describe a problem and a solution well enough, no sales are necessary. The solution simply sells itself.

Don’t keep jumping in and being pushy and “salesy”. That’s not how a marketer operates. A marketer knows they are doing successful marketing when people come to them begging for a product.

That of course is not to say that there won’t be any selling in marketing – there is always some selling at some point if money is going to change hands.

Just don’t start off with a “salesman” mindset – sales should be the last part of the process. And as Peter Drucker once said:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. The aim of marketing is therefore to make selling superfluous.” (The Essential Drucker).

The most valuable asset is authority

If you have authority, you can easily generate other assets. You generate authority by producing content, demonstrating results, being true to your word, and helping people.

This is why you need to focus on a niche and strategy and building a business, rather than chasing random sales. Because in the process, you will generate authority, which is priceless. Marketing is 100 times easier when people trust you as an authority figure.

Test and learn

Marketing is fundamentally all about testing. Nobody gets everything right the first time – nobody. Not even the best marketers in the world.

They are always trialing, testing, experimenting, pivoting, and learning.

So make sure to implement tests everywhere. Test your copy, your images, your offers, your products, even your tools.

Just keep testing and learning, in everything you do.

The WordPress theme and plugin set that I use, Thrive Themes, makes is super easy to do A/B testing on your landing pages and opt-in forms. Which is one of the many reasons I love it.

So if you are looking for a big all-in-one package of nice themes and powerful tools for building forms and landing pages and collecting emails, you might want to check out Thrive.

Don’t bullshit anyone ever

People will find out and it will take a long time to undo the damage. There is enough nonsense and fake crap around. Stand out by being 100% honest with people.

Don’t do fake reviews. If you don’t believe or stand by a product, don’t review it, just stand silent. Let someone else step forward. You don’t have to “own” every launch. You have to be yourself and be authentic and build trust and authority.

Have fun

Marketing is hard work but it should be fun. If it’s not, find a way to do it that is fun, or go do something else.

When you’re tired and worn out and you’ve had a crap day and nothing’s working, the fact that it is fun will get you through that. 

Don’t give up

This can feel like a very difficult and frustrating journey. Believe you me, I have been there and felt that.

But the important thing is that you keep moving, keep learning and keep working.

This is not a game of overnight successes and instant riches (anyone who tells you that is lying and trying to rip you off!). It is a long, hard but rewarding process.

And as wise people have said, the night is always darkest before the dawn. So keep plugging away and you will start to see success and payoffs!

Want to learn more?

I’ve put together a short four day email course on getting started with affiliate marketing. It’s completely free, and you can get it here.

So check it out if you want to start learning and taking action!