What are Private Label Rights (PLR) products?

By Leon Tranter | Internet Marketing

Nov 04
private label rights PLR

You might have heard about Private Label Rights, aka PLR. A lot of people use these products in various ways. In this article, I’ll explain what PLR really means, plus Resell Rights and Master Resell rights, and the difference between them all. And I’ll tell you the ways you should and shouldn’t use PLR products. Let’s get straight into it!

What are Private Label Rights (PLR)?

PLR stands for Private Label Rights. The super short version is that this a special type of license for a product that lets you modify it and resell it.

Before I go into much more detail, I’ll define two related concepts, Resell Rights and Master Resell Rights. PLR is an extension and modification of those two other types of rights. So we’ll do them first, then Private Label Rights will make more sense.

Resell Rights and Master Resell Rights

The most basic type of rights (apart from Personal Use Rights, which is the basic one you get by default when you buy a product), is Resell Rights. This means that when you buy a product, you also buy the right to sell the product as if it were your own.

You can market it any way you want, and you earn all the commissions. And this includes all the upsells and down-sells. You basically earn 100% commission “all the way through the funnel”.

This is opposed to the typical affiliate arrangement for digital products, where an affiliate will earn 75 to 100% on the initial sale, then 50 to 75% on the rest of the products in the funnel.

If you have resell rights on a product, you earn everything on sales that you promote. Resell Rights are often sold as an upsell on the product itself. So when you buy the product, you can buy resell rights to that same product.

Master Resell Rights are a further extension upon Resell Rights. If you have Master Resell Rights, on a product, you can sell not only the product as if it were your own, but you can sell the resell rights too!

And someone can buy those resell rights from you (after you bought them from someone else), and then go and sell the product. And possibly sell it with the resell rights as well! And so the chain can go on.

There are two things you are not allowed to do with Resell and Master Resell rights however.

The first is give it away. You can sell it but it has to be a sale. It can’t be offered as a freebie or a lead magnet or anything.

The other thing you’re not allowed to do with Resell and Master Resell rights though is to modify the product. It has to be sold exactly as is. And that’s the big difference with Private Label Rights and where PLR comes in.

Private Label Rights lets you do anything

Private Label Rights are the most powerful form of rights over a product. It lets you resell the product, with or without the resell rights, but it also lets you do whatever the hell you want with it.

You can strip it apart, put your name all over it, chop and change all the content, put it back together again, package it, repackage it, combine it with other products, give it away, sell it for a million dollars, anything at all. It is as if you not only owned sale rights for the product but as if you wrote all the content yourself.

You might think that PLR would be rare since the rights are so extensive. But they’re not rare at all. There are millions of PLR products out there. And of course, not only are you able to do anything you want with that product, but other people are able to do so as well.

This video explains PLR in a bit more detail if you want to know more.

Types of PLR products

You can get all sorts of PLR products. The most basic is an article – these are crazy cheap (often a few cents each, though they are usually sold in a huge package or as part of a membership system).

Of course, you can’t really slap it on your blog or website as is, because a thousand other people may have. And Google will probably detect duplicate content and it (usually) doesn’t like that. So you would probably want to re-write it to some extent first.

Then there are PLR ebooks – these are very common and can usually be bought in big package deals on PLR sites. Video or audio courses are also common and will cost a bit more. They will often come with the ebook version of the product.

You can also get software and graphics packages in Resell, Master Resell or Private Label Rights conditions.

Where to get PLR and similar products?

There are a whole bunch of websites where you can get this stuff. I don’t muck around with PLR products much (for reasons I’m going to explain shortly), so I’m not an expert at which one to use.

One website that I have seen recommended by a few people though is ID PLR. They have a basic free version that gets you a few hundred products, and a Gold membership program that gets you access to about 12,000 products. Which is more than you could probably ever use or sell in a lifetime!

So you might want to check them out.

Ways to use PLR products

There are a few ways to use PLR products, and some ways not to use them. I’ll go through them and let you know my recommendations. But before we do this, please keep in mind that the quality of PLR products is generally very low.

What do you expect for something that costs a dollar or even a few cents, including all rights to edit and sell it? As always, you get what you pay for.

You can use them as lead magnets

A very common thing to do with PLR products is to use them as a lead magnet. You get your ebook, for example, maybe make some edits, and save it as a PDF. Now you can offer it as a bribe to get people to sign up to your email list.

This is pretty good because lead magnets are free. Nobody can complain if they’re not very good. And lead magnets are supposed to be something pretty short and to the point. Nobody is looking for an in-depth 100 page guide when they’re signing up to some random email list (and you definitely won’t get that in a PLR book – often they are only a few pages long!).

However, you do want to make a pretty good impression with your lead magnets. They’re free, but that doesn’t mean they can can be garbage. You will get people unsubscribing pretty quickly if the guide the signed up for was terrible.

So I would read through it carefully first, and make some edits. Add in some extra content. Think about where it might be lacking in coverage of certain topics, and add some detail in there.

Or if you have the time, just write one yourself! That’s what I usually do.

You can use them as bonuses

Another common use is to offer them as bonuses. So if you are doing some affiliate promotions, you can entice people to buy through your link rather than someone else’s. And this is usually done by offering bonuses.

The best bonuses I will admit are exclusive bonuses. That means they are something that they can’t get anywhere else, usually because you’ve created that bonus.

A particularly good thing to do is to find a flaw in the course or product you’re promoting (everything has a flaw or a gap), and come up with a simple product (a short ebook or video is fine) that covers that flaw. This will be very appealing to people reading your review.

Because on the one hand, you are being honest in your review and admitting that the product isn’t perfect. But you are also covering the bases and assuring readers that you can fix that flaw!

But if you can’t or won’t do that, you can plug in a few PLR products as bonuses. Again, ideally they should be something that at the very least matches with your product (don’t give away a Facebook Ads PLR book as a bonus for a Lose Weight product!). But ideally, something that covers and fixes a gap in that product.

You can combine PLR products into a package for your own products

This is similar to a bonus, but instead of a bonus for an affiliate commission, it’s a bonus for your own product. If you’re selling your own product that you’ve made (good for you!), you can offer bonuses to anyone who buys it. These are known as “vendor bonuses”, and are sometimes PLR products, maybe edited and repackaged.

So you can buy a few PLR products, make them your own, and add them in as a freebie. Just make sure you get them to at least reasonable quality. They are being given away essentially for free, but you don’t want to make a bad impression with your customers by sending them junk.

Those are the only real uses I would recommend for PLR products.

Ways not to use PLR products

If you drink the PLR Kool-Aid and believe the hype, you’ll be told there are a thousand ways to do well out of PLR products. I am a little skeptical. I don’t think these ways really work, and they could hurt you in the long run.

Don’t just go selling PLR products

These products can all be sold, but it’s not really worth it. The quality of the products is generally poor. You could put in a lot of work to try and fix them up and make them better, but if you’re going to do that, you might as well just do your own product in the first place.

If you’re selling crap products, you’re going to attract crap customers. And they’re probably going to slap you with refunds and complaints anyway.

Or maybe they won’t. But if they’re the sort of people who are happy paying a few dollars for crappy ebooks, they’re probably not going to have a high Lifetime Customer Value (LCV). They’re probably not going to be led up the value ladder and sold on high ticket items down the road.

I don’t know about you, but I would rather attract a more serious discerning type of customer who wants better quality products.

Don’t bother with membership sites

Another idea some people have is to build up membership sites. Buy thousands of crappy PLR products, then build a site and let people have any of them if they pay a fee per month.

This might sound like a good idea at first. People can’t complain about the quality of the products if they are paying a small monthly fee and getting hundreds or thousands of these things. And everyone loves recurring income.

But this is a race to the bottom and one you’re not likely to win. The people looking into these deals are not discerning long-term customers, they are bargain hunters and basement dwellers. You’re unlike to make a serious job-replacing income from this method.

Your offer is also a weak one. You’re going up against big PLR membership sites that have huge libraries of products that they are regularly adding to. Keeping up with them and making your offer superior is going to be a struggle. You can compete on price and charge a tiny amount, but again, you’re now in a race to the bottom, and unless you’re operating at scale, you’re in a bad position.

Summary – good and bad things about Private Label Rights

Well I hope you’ve learned a lot about the pros and cons of Resell, Master Resell and Private Label Rights products! Do you have any specific experiences or strategies with them? Please let me know in the comments!