Why I do what I do

By Leon Tranter | General marketing

Nov 23
why I do what I do

So why do I do what I do? Why do I have multiple blogs and funnels and websites and social media accounts and lead magnets and all the rest? Why do I stay up late when I’m tired and exhausted and just want to go to bed? I have a job, I have a house, I have an income (so does my wife). So why do I do all this? There are a few reasons.

You can’t always rely on a job

People think a job means lifetime income security. They’re wrong. Jobs can come and go. Businesses can rise and fall. Economies can boom and bust. Luckily I have worked and studied very hard to build up a set of skills, knowledge and experience that are in high demand. But who knows if that will last forever. More and more jobs are being automated, offshored and outsourced.

I don’t relying on other people and I definitely don’t like relying on one person or organization for my entire financial wellbeing.

Which ties into the next thing…

I want to reduce risk

It’s not just about your job safety, it’s about your overall income streams and risk diversification.

Most millionaires have on average seven (yes, seven) sources of income. Seven! A lot of people have one, maybe two if they’re really lucky. I’m working hard to build up multiple assets and multiple streams of income.

I want a better life

My wife and I both have good well-paying professional jobs in big organizations, which is great. It means we have a nice house and a car and don’t have to stress about paying bills or putting food on the table each week. When I was growing up my family was poor and they did stress about those things. So my wife and I have worked hard to get to a position where we are financially secure (assuming our jobs stay secure!).

But I would like a better life. Not swimming pools and fancy cars, but some special treats and experiences would sure be nice.

I want to spend more time with my family

Ultimately, for me it’s all about family. At the time of writing this, I have a young daughter in daycare and another child on the way. I really wish I could have spent more time with my daughter when she was growing up. But I had to work hard to bring in money while my wife was off work.

I’d love to be able to take more time off with our next child, and have some income to cover us in that period.

So I am ambitious, but I’m not lusting after stupid designer clothes or European cars. I just want to have a nice life and spend quality time with my wonderful family. And to build a strong legacy for them so they don’t have to worry about money either.

What’s your motivation? Let me know in the comments below!